Creative
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IPA Bellwether survey: marketers expect strongish 2023 (fingers crossed)
As the world’s self-styled economic movers and shakers gather in Davos – cautious optimism seems to be the keynote so…
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ASICS launches global Prime Video mind-sharpener film
Exercise can sharpen even the brightest minds, according to sports brand ASICS in a new documentary streaming on Prime Video.…
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Reese’s Peanut Butter Cups appoints Mother and puts peanut butter in everything
Mother has won Reese’s Peanut Butter Cups, part of Hershey’s portfolio of brands, after a competitive pitch at the end…
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Ad Contrarian Bob Hoffman: why I’m no longer very interested in today’s advertising
Yesterday was so-called Blue Monday, the most misery-inducing day of the year according to some, and in the inbox was…
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Disney’s Chippendales takes to the digital OOH streets
Disney’s new Chippendales film has made it to digital Out of Home courtesy of Ocean Outdoor, another example of the…
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Saatchi wins new global asset manager ALTi
Saatchi & Saatchi has won new Nasdaq-listed asset manager Alvarium Tiedemann (AlTi), a combo of Tiedemann Group, Alvarium Investments Limited…
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The Corner wins Asahi UK beer portfolio
Indie agency The Corner has won Asahi UK’s creative business following a competitive pitch. As well as Asahi Super Dry,…
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Halifax goes behind closed doors in latest NCA ‘It’s a people thing’ campaign
Halifax has been telling us “it’s a people thing” via New Commercial Arts for a couple of years and it’s…
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Cadbury Creme Egg: how do you NOT eat yours?
People who are lucky enough to buy one of Cadbury’s special Creme Eggs – they are half milk chocolate and…
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