Creative
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BBH crafts nursery rhymes for grown-ups and Experian
Every year BBH gets closer when we’re discussing Agency of the Year and it’s kicked off 2026 with another fiercely…
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WPP aims to “democratise” AI with new Agent Hub
WPP is unveiling its latest package of AI goodies at CES in Las Vegas, namely Agent Hub on WPP Open…
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Former MullenLowe strategy chief joins MSQ’s Smarts
Former Mullen Lowe CSO Ben Shaw has joined MSQ’s social-first agency Smarts as group head of strategy. MullenLowe is no…
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Tom Stone: what happens when Out of Home thinks like social?
There was something quietly revolutionary about the moment billboards stopped being billboards and started becoming content. Not just advertising you…
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Mother wins Weetabix from BBH
Weetabix (below) has moved from BBH to Mother after a 14-year stint, a fortunate client indeed to have the option…
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MAA Ads of 2025: Facebook from Droga5
Still time to choose the best of last year’s ads: you don’t expect that much from Facebook but this nicely-worked…
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MAA Ads of 2025: Waitrose from Wonderhood Studios
If it’s Christmas you may as well go big and Waitrose and Wonderhood Studios certainly threw the kitchen sink (and…
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MAA Ads of the Year: Sydney Sweeney for American Eagle
Today’s world is stuffed full of special interest groups, NGOs and others (plus their dubious legal advisers) who seem to…
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MAA Agency of the Year 2025: VCCP
In a year of turmoil for the industry, VCCP has kept its head down and its spirits up, getting on…
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