Creative
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Michelob Ultra shanks Super Bowl spot
Sooner or later someone will tell us which Super Bowl ads – or, possibly, celebrities – performed best. Much pre-game…
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MAA Ad of the Week: First Direct by Wunderman Thompson
Here’s a strange one, Wunderman Thompson for online bank First Direct. Every now and then First Direct has moved the…
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Super Bowl ad budgets hold up as the ‘teaser’ spots pile up
The 2023 Super Bowl ads are once again teeming with big-name US celebrities, but as usual many of the commercials…
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Why Big Tech’s travails are an opportunity for media agencies to show their mettle
Has the Big Tech bubble burst? Disappointing quarterly results from Facebook owner Meta (although better than some expected), Google owner…
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System1’s Jon Evans: which Super Bowl ads have earned their money?
Every year millions of American football fans tune into the Super Bowl to see which team will walk away victorious,…
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Publicis Group ends 2022 strongly but offers more modest forecast for 2023
Publicis Groupe ended 2022 in strong style with Q4 organic growth of 9.4% (10.1% for the year) and reported net…
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Ocean Labs: the appliance of science to experiential OOH
Ocean Labs is the tech development arm of Ocean Outdoor, headed by MD Catherine Morgan (above.) Award-winning Ocean Labs is…
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Skyn strips off for Valentine’s Day
It’s Valentine’s Day on February 14 so we can anticipate a fair number of wince-inducing ads to celebrate it. Japanese…
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Saga Holidays keeps the over 50s moving in new VCCP ad
While the government is busy trying to persuade the over 50s to keep working, Saga Holidays has a much more…
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