Creative
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MAA Ad of the Week: a blast from the past – RIP John Lewis
Not that John Lewis has expired, of course, just the longstanding partnership twixt the retailer and adam&eveDDB, birthplace of arguably…
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IPG trails Publicis and Omnicom as digital agencies take hit
Interpublic (IPG) delivered a decent set up 2022 results with 7% organic growth, behind Omnicom on 9% and Publicis 10%.…
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Ocean Labs: The appliance of science – how brands can enter the metaverse mindset
Many brands are still developing their Web3 strategies but acknowledge that they need to be active in emerging digital worlds…
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Adam&eveDDB bounce-back from John Lewis to continue with BT Business
It’s all change at adam&eveDDB this week: John Lewis and Waitrose are on their way as the agency declined a…
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System1: here are the early Super Bowl ad winners
Let’s hope there are some surprises in the Super Bowl on Sunday (there’s always the game result, of course) as…
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Halifax returns to adam&eveDDB, New Commercial Arts in frame for Nationwide
The 2023 account merry-go-round has emerged with a vengeance (not before time some long-=suffering readers might think) and now Halifax…
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Sainsbury’s & John Lewis up for grabs: who’s in the running?
Sainsbury’s is the second of the UK’s big retail brands to split with their agency this week. Incumbent of 6+…
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The end of an era: adam&eveDDB walks away from iconic John Lewis
The UK’s most famous ad account John Lewis Partnership is looking for a new agency after adam&eveDDB, which has handled…
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Toxic masculinity fuels dangerous driving in French road safety campaign
Men account for eight out of ten road deaths in France, mainly thanks to toxic masculinity behind the wheel, according…
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