Creative
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It has to be Heinz: global campaign shows how far people will go for the ‘right’ ketchup
It’s a simple idea. Heinz is the best ketchup and there are plenty of people who will make the extra…
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Brandtech finally nails Jellyfish deal – French backer becomes key partner in expanded business
David Jones’ Brantech Group has closed its deal to buy Fimalac-backed digital agency Jellyfish – after 18 months of trying.…
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AB InBev’s Cannes Creative Marketer gong backfires – best to treat celebs with caution
There may well be some red faces at this year’s Cannes Lions – and not caused by lingering over the…
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Specsavers’ letter scramble idents are a Countdown winner
Agencies might lament the demise of the 60-second ad, but you can do a lot with even just five seconds,…
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DDB makes the best of a bad job in New York with adam&eveDDB takeover
Omnicom’s DDB is rolling its New York office into adam&eveDDB, the offshoot of the high-flying London agency but one which…
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Lego urges girls to ignore gender stereotypes and ‘play unstoppable’
The FIFA Women’s World Cup starts on July 20th, and Lego is getting ahead of the game with its new…
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Why rising food prices are also a looming threat for marketers and agencies
UK food prices are still increasing at an annual rate of nearly 20%, with the ever-escalating costs hitting poorer families…
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TMW Unlimited wins Pride in London as the movement hits a turning point
Over the last 50 years of societal change, Pride has evolved from its more political roots to become a marketer…
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JCDecaux snaps up Clear Channel holdings in Spain and Italy
JCDecaux has reinforced its position as the biggest global Out of Home operator by agreeing to buy Clear Channel’s operations…
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