Creative - More About Advertising

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MAA Ad of the Week: Nike’s epic for Women’s World Cup

The Women’s World Cup is becoming a marketing and advertising phenomenon as broadcasters have finally woken up to its impact.…

Emma HallJuly 20, 2023

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Not on the High Street has appointed Uncommon Experience Studio after a pitch that was managed directly by the client…

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Are phones a friend or, at best, a frenemy? In the UK we spend a third of our life on…

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We love agency pitches here (we have to write about something other than data-driven gizmos) but they’re a pricey business…

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Sales promotion is growing at record levels according to the IPA’s latest quarterly Bellwether Report, up 13.4% as UK firms…

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Publicis Groupe, once again, is the early leader in the ad holding group performance stakes (although thiese days it looks…

StaffJuly 19, 2023

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Adam&eveDDB and media agency Bountiful Cow have been appointed by upscale real estate agent Savills as lead creative and media…

StaffJuly 19, 2023

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Luxury perfume house Creed has named ScienceMagic as its global agency of record for brand strategy and US and UK…

StaffJuly 18, 2023

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Creative agency House 337 is launching a new sports practice with three former Octagon execs in key positions. ECD Josh…