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Creative

Leo Burnett North America puts media tech expert Swinand in charge

Lose a big account and people seem to go missing too. Last year Publicis-owned Leo Burnett lost McDonald’s to Omnicom’s new We Are Unlimited and long-serving worldwide chairman Tom Bernardin is on his way although he’s staying as a consultant ...

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Road hog Corden returns for Confused.com

The globally ubiquitous James Corden is back for Confused.com and Karmarama with more ‘driver wins’ for the website which is targeting drivers with all sorts of moneysaving offerings. This time he’s parallel parking outside a “hip Hollywood eatery.” Confused.com CMO ...

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Eric Astorgue and Jean-Christophe Royer of BETC Paris pick their Desert Island Ads

Eric Astorgue and Jean-Christophe Royer are creative directors at BETC Paris. They have worked on award-winning campaigns for Canal+ including ‘The Bear,’ ‘The Closet’ and ‘Dads.’   Desert Island Ads Usually, when ad people are asked to pick their all-time ...

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Will Vodafone finally take a creative step forwards?

Do agencies do anything but pitch these days? Media agencies and their cornucopia of owners (holding companies, operating bosses such as WPP’s GroupM etc) seem to be pitching the whole time, for some accounts, it seems, for years. Which makes ...

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Scott Galloway’s secrets of successful brands

Why do some brands win and others fail in this wonderful interconnected world? Win year after year it seems. Here’s Professor Scott Galloway of “business intelligence” firm L2 on the subject. It isn’t about “user growth multiplied by engagement” as ...

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John Watton of Adobe: don’t be scared – why 2017 tech will be good for you

Voice as a new channel Multi-channel marketing is nothing new, but new channels continue and will continue to proliferate. In 2017 the next big channel drawing marketers’ attention will be voice search and voice recognition – including the possibilities offered ...

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Cadbury starts Easter wild goose chase for Creme Eggs

Advertising seems more driven by events – or what marketers fondly think are ‘events’ – these days and Easter Sunday hoves into view on April 16. Among other things – believe it’s some kind of religious festival – it’s also ...

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Mars combines humour with braille in new outdoor round of disability campaign

Mars Maltesers is continuing its ‘Look on the light side’ campaign by AMV BBDO, highlighting disability. This time it’s a JC Decaux bus shelter billboard in London’s Farringdon written entirely in braille. The braille reads: “Caught a fast bus once ...

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