Home / Creative (page 20)

Creative

New R3 report reveals the secrets of the world’s longest agency/client relationships

Following the recent Association of National Advertisers (ANA) report in the US on transparency (or the supposed lack of it) agency/client marriages have never been tougher. Within the marketing sector, companies are taking core activities in-house, top talent is deserting ...

Read More »

101 turns to YouTuber Buckley for shameless GAME plug

Agency 101 has produced an interesting spin on the dreaded YouTube influencers – those people paid for plugging products, often without telling you about the payment – for UK games retailer GAME (there are lots of games in this). It’s ...

Read More »

Omnicom creative politics beyond understanding

Holding company politics are always diverting, unless you happen to be on the wrong end of them. Campaign reports today that AMV BBDO creative directors Anthony Nelson and Mike Sutherland – authors of the Currys PC World ‘Spare The Act’ ...

Read More »

Is the new Dos Equis man as interesting as the last?

Dos Equis beer has a “new most interesting man in the world,” French actor Augustin Legrand who’s taken over from long-serving Jonathan Goldsmith. Here he is doing interesting things (they hope so anyway) in a new campaign from Havas Worldwide. ...

Read More »

W+K produces a fortifying thirty seconds for Arla

Arla Protein is a yogurt-style product but it’s made from quark milk so it has less sugar and stuff – therefore it’s better for gym monkeys and the like trying to fortify their muscles. Think that’s the case anyway. As ...

Read More »

New Space global campaign positions Glenfiddich as the thinking tipple

For some reason scotch whisky seems to be one of the hardest things to advertise, but why? The innate conservatism of producers? The supposed appeal of roamin’ in the gloamin’? We had BBH’s ‘Keep Walking’ for Johnnie Walker of course ...

Read More »

Etihad ends ad deal with M&C Saatchi

It’s life in the trenches at M&C Saatchi these days and there’s been some more unwelcome news as United Arab Emirates carrier Etihad has ended its five year contract with the agency, reverting to digital and social agency Cheil and ...

Read More »
© Copyright 2013 More About Advertising, All Rights Reserved. With help of WPWarfare.com. | Cookies explained.