Creative
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Confused.com goes to Leo Burnett
Price comparison site Confused.com has chosen Publicis’ Leo Burnett as its new creative agency. Burnett beat adam&eveDDB in a two-way…
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Peroni lightens up snowy winter with a cold beer
Winter’s coming – last year there were giant hailstones in northern Italy, which may have been on the minds of…
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WPP’s leadership issues go deeper than the holding company
WPP CEO Mark Read is copping quite a bit of flak in adland, although not, so far, in the City…
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Will advertisers turn to humour this Christmas?
Data firm Kantar reckons funny ads (or ads that essay humour) are on the way back with 56% of ads…
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‘One Dentsu’ strategy goes to next level with new global practice chiefs
Dentsu is joining the holding company trend of consolidating into ever-bigger operating units with the appointment of three global practice…
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Visit Sweden’s tourism spoof: no yodelling required
People get Switzerland and Sweden confused, so this new campaign from Visit Sweden is here to clear things up once…
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MAA Ad of the Week: Robert de Niro for Uber Eats by Mother London
Robert de Niro strikes up an unlikely and rather awkward friendship with Sex Education star Asa Butterfield in Mother’s new…
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WPP turns negative in Q3 2023
WPP moved into negative growth territory in Q3 2023, the worst performer so far among the big ad holding companies…
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Beats by Dre recruits Erling Haaland, LeBron James – and their families
Beats by Dre has signed up Manchester City’s Erling Haaland for its latest spot, in which he and basketball player…
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