Creative
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St Luke’s wins DIY and kitchens retailer Wickes
Independent London creative agency St Luke’s has won Wickes, another of the accounts it seems to specialises in: medium-sized clients…
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WPP’s VML lands Krispy Kreme as it prepares for 2024 big challenge
WPP’s new enlarged VML, it now also includes Wunderman Thompson as well as the residue of Y&R, is off the…
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Giles Keeble: Christmas ads only come but once a year – thank God
Maybe there should be a watershed for Christmas ads. Not allowed on TV before the week before. This year’s lot…
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Duncan Brooks of TBWA London picks his Desert Island Ads
Telescopic mess-tin set. Wind-up torch. A4-sized sachet of baked beans. I own all these things, and I’ve watched every episode…
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BBH Singapore rehearses the perils of fitness for Income Insurance
BBH Singapore exemplifies the BBH mantra of zagging where others zig and this effort for Income Insurance’s fitness accident package…
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‘Made to be less hated’ pays off for HP printers
“Solutions” seem to be making a comeback. Can you remember when plumbers rebranded as water solutions or possibly frozen pipe…
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Penny doubles down on purpose at Christmas with ‘The Kids’
German supermarket chain Penny has won many plaudits for its holiday ads over the years and, as events on the…
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Amazon joins retro wave with reworking of cheesy old commercials
Amazon is challenging Apple for ad innovation, in this case the world’s biggest advertiser is joining the retro wave by…
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‘Mix it up’ message from Smirnoff gets recipe right
Smirnoff vodka is still thinking about the plague of loneliness triggered by the pandemic, so the new campaign’s message is…
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