Creative
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WPP’s The&Partnership becomes full-service T&Pm in AI-fuelled revamp
Has AI brought the agency world full circle? WPP-backed The&Partnership thinks so and is combining with its media buying and…
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Former Publicis boss Jorg Riommi forms new agency
Former Publicis East Europe CCO Jorg Riommi is launching a new agency, Ain’t. Riommi was part of the team that…
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Cannes Lions reports client-agency ‘communication breakdown’ in 2024
“Communication Breakdown” is the slightly alarming name given to Cannes Lions’ annual “State of Creativity” survey, which this year exposes…
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KFC is good, but not ‘finger lickin’ good’ in Mother’s new campaign
Workplace lunches are not best suited to buckets of greasy fried chicken, but KFC doesn’t want to miss out on…
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How to work a stopover: Icelandair mixes business and pleasure
Iceland has an established talent for promoting the country to tourists, and this new campaign from Icelandair continues the tradition…
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What do we do with all those celebs? People’s Postcode Lottery, Nando’s and Miss Dior
Celebs are everywhere in adland these days – we blame the dear old internet and reality TV, which produces so-called…
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We Are Social: what we saw at SXSW
What were some of the biggest themes emerging from SXSW 2024? We Are Social were on the ground in Texas…
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McDonald’s rewards W+K’s creativity with the toughest brief in town
Agencies and some ad commentators often say that creativity – however it’s defined – is (finally) on the way back…
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British Airways gets its brand leader mojo back with Uncommon
British Airways has been playing its national institution card for as long as anyone can remember – ‘Fly the flag,’…
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