Creative
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Cannes Lions: Day Four Grand Prix winners
Day Four Grand Prix winners Brand Experience & Activation: ‘The First Edible Mascot’ for Pop-Tarts by Weber Shandwick, Chicago, USA.…
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Jane Austin in Cannes: Elon Musk defends notorious “Go f**k yourself” to advertisers
Elon Musk doesn’t want all advertisers to go fuck themselves, just the ones who aren’t fans of the disinformation, hate…
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Cannes day three: two more Grand Prix for McCann
McCann London has won another Grand Prix in Direct for its Gaming winner Xbox ‘The Everyday Tactician’ while McCann Poland…
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This campaign sucks: Dentsu and Global Action Plan’s anti-toxin mural
It’s Clean Air Day 2024, and Dentsu has teamed up with Global Action Plan to put up a giant, pollution-sucking…
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Müller packs in the protein and Declan Rice demonstrates the results
Popular England and Arsenal player Declan Rice is credited by Müller Rice for playing a key role in the brand’s…
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WPP teams with IBM and LinkedIn to target bigger B2B audiences
Another day, another Cannes-timed dive into AI for WPP. Anyone stumbling across the WPP beach after a hard night in…
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Jane Austin in Cannes: marketing morphs into (new-style) funny old game
After years spent in a humourless wilderness, advertisers are re-embracing comedy. Why did it take them so long, one might…
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Ineos Grenadier launches globally with Wonderhood Studios
Sir Jim Ratcliffe is a busy bee. The Ineos billionaire (Ineos is the old BP industrial chemicals business) is attempting…
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At a glance: Cannes Grand Prix day two winners
It was the Entertainment and Craft tracks tonight and Germany – which has won more Lions than the UK so…
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