Creative
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Wonderhood debuts a space oddity for Waitrose
Waitrose has a spring in its step these days and now we’re introduced to Michael, a ‘gastronaut,’ who suffers terribly…
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Publicis Groupe out-performs again with 5.9% quarterly growth
Many in the ad world have been waiting (or hoping) for Publicis to drop the ball but they’ll have to…
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Maltesers offers a light-hearted alternative history lesson
Mars’ venerable Maltesers – celebrating 90 years – used to be pitched as a sweet that wasn’t quite as fattening…
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Has Droga5 lost its way?
There’s something that doesn’t quite add up about Droga5 and umbrella company Accenture Song. Is the driving force still Droga5,…
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There’s no escaping Vodafone – even by leaving home
Vodafone, now incorporating Three, is doing its damndest to present itself as family friendly, particularly to Gen Z types in…
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George Parker: how the ‘Two Bobs’ invaded Britain
After ten profligate and rewarding years in New York I arrived back in England in 1972. In those days, anyone…
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MAA Ad of the Week: Heineken’s ‘Fans have more friends’ from Le Pub
Agencies love one-client bespoke agencies when they’re pitching (clients will believe anything sometimes) and thinking of all that lovely money,…
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YouTube fights back against TV measurement
The tech platforms are full of it when they’re boasting about their performance, not so helpful when their numbers are…
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Hellmann’s drowns out ‘feelgood factor’ with Meal Diamond
Hellmann’s and agency VML scored in last year’s Super bowl with a ‘When Harry met Sally’ spoof. This year thje’re…
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