Analysis
-
MAA blast from the past: another one-off from Ridley Scott
Ridley Scott’s legendary ‘1984’ Super Bowl commercial for Apple is supposed to have only run the once (job – or…
Read More » -
It could be worse: WARC forecasts 8.1 % dip in 2020 global ad expenditure
Clearly depends which way you look at these things. Ad forecaster WARC headlines its latest numbers: Brands cut $50 billion…
Read More » -
MAA blast from the past: HSBC – ‘Eels’
Seems odd to pick a bank campaign for one of these but Lowe’s work for HSBC ten years or more…
Read More » -
MAA blast from the past: BETC Paris/ Canal+ ‘The Bear’
This is about as good as it gets, BETC Paris’ multi-award winner for Canal+,’The Bear,’ back in 2011. It’s beautifully…
Read More » -
Simon Labbett of Truant: my MAA blast from the past – BBC’s ‘Perfect Day’
BBC ‘Perfect Day’ Leagas Delaney 1997. “My ‘blast from the past’ has to be 1997’s Perfect Day, directed by Gregory…
Read More » -
Wunderman Thompson’s Jason Berry: my Desert Island Ads
Desert Island Ads The advertising industry is like a train station, full of people on different journeys, jostling for space…
Read More » -
Matt Williams of MSQ Partners: my MAA blast from the past – Gatorade ‘Replay’
My first job out of university was working for Campaign Magazine. It was 2008 and despite the financial crisis being…
Read More » -
Robert Jenkins: my MAA blast from the past – John Smith’s
MAA could probably fill a few dozen “Blast from the Past” columns with John Webster commercials but the one that…
Read More » -
New Nielsen report shows ad winners and losers in March
Nielsen has provided some insight into ad spending in the UK lockdown with figures for March – when the lockdown…
Read More »