Analysis
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Christian Polman: will the new agile way of working last?
Under the sustained pressure of coronavirus, many advertisers and their agency partners have been compelled to adopt new, agile ways…
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MAA blast from the past: Carlsberg ‘Old Lions’
Football is on the way back – albeit behind closed doors – and this, from 2006, is surely one of…
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Some crisis talking points from Sir Martin Sorrell
S4 Capital’s Sir Martin Sorrell (below) has been speaking at CogX, described as the “global leadership summit and festival for…
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Mofilm’s Trak Ellis-Hill: common sense – the change the ad industry needs
Change will do you good, according to Sheryl Crow. She’s right! And just as this reference belongs to another era,…
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MAA blast from the past – Orange by Mother
Mobile brand Orange (it still exists in France) is much missed in the UK, absorbed into the great blob of…
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Has Covid-19 taken ad agencies back to where they started – in-house media handmaidens
Research firm Forrester is predicting that US agencies will lose 52,000 jobs through 2021, 35,167 in 2020 and 16,758 in…
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MAA blast from the past: believe it or not, a charity ad
Everybody was swinging in the mini-skirted ’60s it seems, even charity Oxfam. Here’s an ad for Vintage at Oxfam, which…
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Cheil Worldwide’s Malcolm Poynton: my MAA blast from the past – Tango ‘Orangeman’
Tango HHCL 1992. I can’t believe it’s almost 30 years since the orange man ran onto TV screens across Britain…
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MAA blast from the past: another one-off from Ridley Scott
Ridley Scott’s legendary ‘1984’ Super Bowl commercial for Apple is supposed to have only run the once (job – or…
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