Analysis
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More Super Bowl – are these the ten funniest ads?
Another test of true dedication for a Monday morning: MediocreFilms’ llama thinks these are the ten funniest Super Bowl commercials.…
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MAA Ad of the Week: a blast from the past – RIP John Lewis
Not that John Lewis has expired, of course, just the longstanding partnership twixt the retailer and adam&eveDDB, birthplace of arguably…
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IPG trails Publicis and Omnicom as digital agencies take hit
Interpublic (IPG) delivered a decent set up 2022 results with 7% organic growth, behind Omnicom on 9% and Publicis 10%.…
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David Sargent of Mindshare: sticky content and universal measurement – the battle for the living room
When making predictions about the future of TV one thing’s clear – it’s complicated. FAST is the latest acronym to…
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Ocean Labs: The appliance of science – how brands can enter the metaverse mindset
Many brands are still developing their Web3 strategies but acknowledge that they need to be active in emerging digital worlds…
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Industry heavyweights back Ad Net Zero US launch
Leading US trade bodies The ANA (Association of National Advertisers), the 4A’s (American Association of Advertising Agencies) and IAB have…
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St Luke’s CCO Rich Denney picks his Desert Island Ads
So, you’re stuck on a desert Island. The goal first and foremost is survival. Once that is sorted, the second…
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System1’s Jon Evans: which Super Bowl ads have earned their money?
Every year millions of American football fans tune into the Super Bowl to see which team will walk away victorious,…
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Publicis Group ends 2022 strongly but offers more modest forecast for 2023
Publicis Groupe ended 2022 in strong style with Q4 organic growth of 9.4% (10.1% for the year) and reported net…
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