Analysis - More About Advertising

2,196

MAA Ad of the Week: Liquid Gold’s ‘Your Grandma’s Energy’

Why is agency creativity so moribund? There are exceptions of course, in the UK Uncommon has made major waves on…

StaffFebruary 28, 2023

1,289

System1 and ITV have released what they call the top-performing UK ads of 2022, ranked using System1’s Test Your Ad…

Stephen FosterFebruary 24, 2023

835

This is an interesting one, one we’re seeing more often: episodic ads. There are three bits to Rosa Paris’ new…

Stephen FosterFebruary 22, 2023

1,121

The UK Advertising Exports Group (UKAEG) and the Department for Business and Trade are taking their wares to Austin, Texas,…

StaffFebruary 20, 2023

1,247

2023 has been widely hailed as the year of AI, with businesses across the world racing to capitalise on breakthrough…

Stephen FosterFebruary 17, 2023

829

There should have been a Super Bowl Ad of the Week this week but, unless we’ve missed it, there isn’t.…

StaffFebruary 17, 2023

991

At this point in the social game, everyone knows what an influencer is and does – they influence. But what…

MAA AdminFebruary 14, 2023

2,003

News this week that Ted Bell, famed Ad Man who turned into an even more famous author, died in January…

StaffFebruary 13, 2023

885

If you stayed up for Super Bowl LVII on Sunday it’s estimated that you would have seen over 70 in-game…