Analysis
-
And the MAA UK Creative Agency of 2021 is….
It’s been a strong year for UK creative agencies: Lucky Generals excelled for Amazon and finished the year with a…
Read More » -
2021’s stand-out performers: MAA agencies, advertiser and ad holding company of the year
2021 was a surprisingly good year for the ad holding companies, boards and shareholders anyway, as advertising bounced back from…
Read More » -
Talon CEO Barry Cupples: how technology has created a new world of Out of Home
“Can Out of Home be more than a support medium for a major advertiser’s global campaign? Be more of a…
Read More » -
AKQA Group CEO Ajaz Ahmed picks his Ad of the Year
Ad of the Year. One of the most memorable and mesmerising advertisements of 2021 is Burberry’s Open Spaces. In the…
Read More » -
Ad revenues grow at a ‘surprising’ rate as ‘digital is eating the world,’ says GroupM
UK ad revenues across all media are showing 35.7% growth for 2021, according to GroupM’s annual end-of-year forecast. The UK…
Read More » -
MAA blast from the past: Unilever quits tea – that’s no way to treat a chimp
Unilever is selling its tea business – including PG Tips and Lipton – to CVC Capital Partners for £3.8bn as…
Read More » -
Nike’s ‘Dream Crazy’ is the “best of the best” says Effie
We’ve had titanium and all sorts of supposedly lesser metals on the awards circuit and now ad effectiveness awards the…
Read More »