Analysis
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Is the ASA’s bid to clean up ads the death knell for humour?
The UK’s ASA seems to have put the cat among the pigeons with its somewhat prescriptive plan to ban “gender…
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UM’s Adam Morton: data vs. creativity isn’t zero-sum
Based on a number of industry events, I find it surprising that arguments still rage around data vs creativity or…
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Results International: events and experiential agencies on buyers’ lists in 2017
New numbers from M&A specialist Results International show the events and experiential sector is seeing a rise in interest from…
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Tom Denford and David Indo from ID Comms: what does a pitch consultant actually do?
In this week’s #MediaSnack, Tom and David discuss the role of pitch consultants at an important time of the year…
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Tom Denford and David Indo from ID Comms: are awards a waste of time and money?
In this week’s #MediaSnack, Tom and David discuss the issue of awards, and more particularly, the challenges of creating media…
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Richard Southon of Communicator: how marketers can connect in a technological era
Big data, SEO, bricks and clicks, cloud computing, ransomware, segmentation, automation and peer to peer communication – in a tech…
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We Are Social’s Mobbie Nazir: how social media can lock us in a blinkered bubble
We shouldn’t delude ourselves that social media has created a level playing field: brands, users and the social networks themselves…
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Clickon’s Benjamin Potter: five winning Wimbledon ads
More tennis, Clickon Media founder and creative director Benjamin Potter (below) chooses five of the most influential Wimbledon inspired campaigns.…
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Tom Denford and David Indo from ID Comms: the media pitch that never was…
On this week’s episode of #MediaSnack Tom and David discuss the value of Cannes and review the most bizarre media…
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