Analysis
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Accenture’s OneDotCom transformation for Pearson shows the challenge other digital players face
Much chatter in adland about the rise of the consultants – notably Accenture and Deloitte – with some (the holding…
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Sword & Stone’s Flo Sayers: why are the new UK music charts ignoring their audience?
I remember the summer after my GCSEs very vividly. It was the longest summer holiday I’d ever had, I was…
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Tom Denford and David Indo from ID Comms: ANA media transparency report one year later
In this week’s episode of #MediaSnack Tom and David talk about changes taking place on the advertiser side 12 months…
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2017’s best ads: Wieden+Kennedy, BBH and Droga5 top July
Wieden+Kennedy London’s having a good year so far and its ‘Go Binge’ campaign for Three continues the rich vein, with…
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Ogilvy’s Graham Fink on six pioneering years in China
When Graham Fink (below), one of the best art directors to have worked in and led a number of London’s…
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Tom Denford and David Indo from ID Comms: why do CMOs never last?
On this week’s #MediaSnack Tom and David discuss the lifespan of the typical Chief Marketing Officer, typically the company’s most…
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Soul’s Ben Rachel: advertising should prize the ‘fifth P’ – predictability – above disruption
Disruption has become one of the primary watchwords in modern marketing speak. There’s so much emphasis on the new and…
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Jamie Williams of isobel: why ending negative stereotypes needs to be everyone’s responsibility
The new ASA gender stereotyping guidelines should be welcomed by brands, agencies and the wider advertising industry, but enforced regulation…
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Four Ways To Get Your Business Noticed on Google and Increase Click Through Rates
By Emily Reiffer Google processes billions of search queries on a daily basis. Here is only a handful of what…
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