Analysis
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Neil Davidson: four own goals from the Russia World Cup
The World Cup is one of the world’s biggest marketing opportunities – but some brands’ strategies have more holes than…
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David Harris of gyro picks his Desert Island Ads
David Harris is chief creative officer at gyro where he’s been for three years. He’s on a mission to prove…
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What’s in a name? Understanding the domain registration process
Are you hoping to break the doldrums of a 9-to-5 schedule in favour of an online business? It is no…
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Owner Heseltine hymns Campaign on its 50th
I see that Haymarket owner Lord Heseltine has been celebrating Campaign at a lunch in Cannes, at News UK’s palazzo…
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Paul Domenet: how modern creativity became the procrastinator’s refuge
If you had a drink every time someone mentioned the word ‘creativity’ during Cannes week, you’d be dead by Tuesday.…
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Paul Simons: a more modest Cannes this year – perhaps
The various comments regarding the profligacy of Cannes declining seemed far-fetched from our short car journey yesterday evening. We had…
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David Harris of gyro: Cannes – please stop making lazy tropes of important words
This year at Cannes, the beating heart of creativity and originality, the seminar line-up has a proliferation of titles that…
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Ebiquity says $45bn is up for grabs if media budgets are allocated based on ROI
Marketing analytics specialist Ebiquity has given the serried ranks of clients gathered at the Cannes Lions something to think about,…
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UM’s Lawrence Dodds: AI is here already to maximise ads but humans needed to avoid brand safety nightmare
Artificial intelligence has already made a significant impact within the programmatic sphere through machine learning. AI-driven neural networks are becoming…
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