Agencies
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Amy Naughton: why organic matters in performance marketing
Whenever there’s an economic downturn or a brand isn’t performing as well as it needs to in order to hit…
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Is Accenture Song eyeing a deal for Omnicom’s creative agencies?
Cannes Lions is supposed to trigger deals – or put the seal on them at the Eden Roc – and…
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Cannes Takeaways: Adscam’s George Parker on why cash is king
So Cannes has come and gone for yet another year. The vomit-stained yachts have been scrubbed, the Mimosa glasses have…
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Lego global media goes to new Publicis One
All-conquering Publicis Media has bagged another big one, agency of record (AOR) for Lego which spends over $400m on media…
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Jeremy Clarkson’s Hawkstone ad that never ran (except here)
This is Jeremy Clarkson’s ad for his Hawkstone lager, torpedoed by the lawyers (he says) – for reasons which will…
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Fold7 enters the brioche wars for St. Pierre
We can expect to see and hear much more from the French and about the French as this summer develops:…
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Motorola launches (somewhat painstaking) AI-only campaign
AI-generated ads are coming thick and fast and here’s Motorola’s AI-only effort, deploying fashion models via the dreaded new tech…
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Don’t vote for us says Brave Spark for the Unheard Third party
Voting Counts, an organisation helping citizens make informed decisions in election campaigns, is warning registered voters to avoid joining The…
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MAA Ad of the Week: Paddy Power’s powers of football prophecy
As we ready ourselves in the UK for England’s latest attempt to play football (in the Euros on Sunday) this…
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