Agencies
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Brandtech Group tackles AI bias with new ethical tool
Generative AI clearly needs to have some boundaries set before it all gets out of hand. David Jones’ Brandtech Group…
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Mother brings agency perks to life in four funny new films
A place on the Sunday Times Best Places to work is something to celebrate (and publicise). Mother has had some…
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Apple scoops commercial Emmy – two out of two
Apple has won this year’s Emmy Award for outstanding commercial for ‘Fuzzy Feelings’ from TBWA\Media Arts Lab, director Lucia Aniello…
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EE shows joined-up creative and media in Saatchi ‘Curfew’ campaign
Saatchi & Saatchi’s ‘Curfew’ campaign showing how young people can stay in touch with their angsty parents somehow slipped our…
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BBH US goes big with Will Ferrell for PayPal shopping drive
PayPal was the source of much of Elon Musk’s original fortune and the digital payment giant is going after in-store…
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WPP buys New Commercial Arts to merge with Ogilvy
WPP has bought four-years old London agency New Commercial Arts to merge into Ogilvy Group. Initially the agency will run…
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Amazon business tries its own da Vinci code
Amazon Business describes itself as a “professional procurement solution.” That is, yet another marketplace but this time for businesses, offering…
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Angela Zepeda takes the hot marketing seat at X
Talk about out of the frying pan into the fire. Angela Zepeda (below), who left Hyundai recently after finding her…
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Publicis Conseil brings refreshing dash of jeopardy to child-focussed AXA campaign
Data-driven Publicis may be advancing on all fronts – although it had better watch its step sometimes as this examination…
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