Agencies
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Does Lucozade’s new ‘energy’ pitch fall a little flat?
In the dim-and-distant wasn’t Lucozade supposed to have some medicinal properties? Now it’s owned by Suntory and positioned firmly in…
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MAA Ad of the Week: Canal+ from BETC Paris
The big ad holding group creative agencies are still struggling to hold their heads above water. M&C Saatchi (admittedly not…
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Cotswold Company goes full service at the7stars
The&stars has won media and creative for upscale homeware retailer The Cotswold Company, not the biggest account in the market…
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Publicis Groupe charts steady course into 2024 with 5.3% growth
Publicis Groupe is sailing on into 2024 much as it navigate4d 2023, with (probably) industry-leading organic growth of 5.3%, spread…
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McCann UK creative leaders jump ship for M&C Saatchi
McCann UK’s long-serving CCOs Rob Doubal (left) and Laurence Thomson have quit to join M&C Saatchi as global joint CCOs.…
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Mother drags up in Berlin and is ‘Never still’ in Shanghai
In the construction industry, the bias is barely even unconscious: it’s a place where men are men, and they earn…
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AI experiment exposes sexism in football for Lay’s
In Brazil, AlmapBBDO and PepsiCo’s Lay’s used AI to make sports journalist Elaine Trevisan sound like a man when she…
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Anomaly tries “Finding Liverpool” for Expedia
Travel tech group Expedia has launched three films by Anomaly in support of its sponsorship of Liverpool FC. Manager Jürgen…
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Marmite sneaks in to NYC with WhatsApp smuggling ring
Will Marmite ever be one of the big global brands consumer goods giant Unilever wants to keep? Mega-ice cream brands…
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