Agencies
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George Parker: why agencies of the future don’t last
Considering the current frenzied state of the agency and holding company business and the Omnicom/Interpublic merger that promises around 4,000…
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Love it or hate it: the good and bad of Out of Home creativity
The World Out of Home Organization is challenging creatives to pick sides in a ‘love it or hate it’ debate…
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As you were: UK economic malaise blights IPA Bellwether survey
The latest IPA quarterly Bellwether survey found 57.4% of respondents with their marketing budgets unchanged in Q4, with the remainder…
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Does anyone know what’s going on at M+C Saatchi? Even M+C Saatchi…
The Saatchi name still counts for a lot in advertising, despite the fact that neither of the famous brothers is…
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Jeep takes a pop at SUV posers
SUVs can be pretty hazardous: for non-drivers likely to be crushed as hedge fund wives drive their enormous Beemers and…
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Has WPP’s Grey found a happy home at last?
We’ve yet to see what Cindy Rose’s reset at WPP is actually going to look like – and. like all…
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Merciless Tesco keeps pressure on rivals with big brands promotion
Never one to rest on its laurels, Tesco is bouncing back from a successful Christmas with January’s launch of Everyday…
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David Patton: why AI will break advertising unless creativity Is priced properly
Advertising used to operate in a world where both thinking and making were expensive. Strategy development was a slow, detailed…
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Kantar: effective work comes from long-term relationships
Long-term relationships are twice as likely to produce award-winning work as clients who had worked with agencies for less than…
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