Agencies
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MAA Ad of the Week: Publicis Conseil for Orange Paralympics
That Paralympians can run just as fast as ordinary athletes seems to have occurred to a few advertisers but Publicis…
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Hot shop GUT expands in Europe with second outpost in Madrid
Happening creative agency GUT is expanding in Europe with its second office in Madrid, the first was Amsterdam. The new…
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Rapp wins B&Q’s customer accounts
Omnicom’s Rapp, now described as a precision marketing agency, continues to pick up business as all and sundry dive into…
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Apple enters the Paralympics race
The Paralympics have become a great advertising opportunity for brands, more so than the Olympics in some respects. They’re a…
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Ocean Outdoor: Selling the sizzle and the sausage with premium OOH
By Steve Bernard. Opportunity knocks for FMCG brands looking to the brand building power of premium Out of Home (OOH)…
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Andrew Robertson moves to chairman at BBDO Worldwide
After nearly 30 years at BBDO and 23 years in the US, former AMV BBDO CEO Andrew Robertson has become…
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Orange wins another medal – this time for the Paralympics
Orange has done pretty well out of this Olympic summer so far, not least with agency Marcel landing a shedload…
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Tracey Shirtcliff: why AI should transform marketing agency pricing
Artificial intelligence (AI) has already been credited with facilitating far-reaching process change in many sectors. It’s already supporting a variety…
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Mother takes M&S back to school with durability message
Outside of the flagship Christmas campaign, working for a retailer like M&S can be quite a grind for an agency.…
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