Ad Tech
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Sacha Reeb: how a Cannes jurist learned to stop worrying about data and love cyborgs
By Sacha Reeb, executive creative director of experience design agency Critical Mass London. Taking part in the Cannes creativity festival…
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Adtech deals go off the boil in first half of 2016
New figures from specialist technology M&A advisor Results International show that the global market for adtech and martech remained stable…
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GroupM appoints John Montgomery as digital policeman
WPP’s GroupM, the world’s biggest media buyer, has appointed John Montgomery as its first executive vice president brand safety at…
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Verizon takes a $5bn punt on combined Yahoo and AOL
Yahoo’s web business is being sold to US telecoms giant for $5bn, adding to Verizon’s online pot which includes AOL.…
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Tom Goodwin of Havas : welcome to the wonderful digital future of outdoor media
For an industry that talks a lot about change and is surrounded by change, advertising hasn’t really changed that much.…
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Tom Denford from ID Comms: is this the UK’s coolest media agency?
On this week’s #MediaSnack Tom chats with Jenny Biggam, co-founder of The7Stars, the UK’s leading independent media agency. Tom and…
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OOH heavyweights Shute and Blackburn launch new specialist agency Partisan
Out of home industry heavyweights Kevin Shute and Richard Blackburn are launching a new OOH communications agency – Partisan Communications.…
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Andy Pearch of MediaSense: how a ‘stampede to certainty’ is turning media agencies into vendors
Be careful what you wish for. Andy Pearch (below), co-founder of global media advisory firm MediaSense, reveals how media agency…
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A tale of two awards – what do D&AD and the Festival of Media tell us about a changing business?
To Rome for M&M Global’s Festival of Media, which meant I missed the D&AD Awards in London. D&AD’s big winner…
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