Ad Tech
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WPP’s Xaxis buys Linkpulse’s appliance of science to online headlines and images
I sometimes wish I’d spent more time paying attention to science lessons when the latest missive from WPP pings in.…
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ID Comms’ Tom Denford and former Mondelez exec Pete Mitchell: what does a chief media officer really do?
On this week’s #MediaSnack Tom chats with Pete Mitchell, one of the world’s most experienced and well-traveled media professionals. Until…
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ComScore investment costs WPP £122m
When WPP bought a $300m stake in online measurement company comScore last year it looked a smart move; a way…
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Daniel Domberger of Livingstone: can agencies like Dentsu buy their way into data?
Daniel Domberger (below) of media and technology M&A firm Livingstone questions if buying data-based businesses can help agencies compete with…
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Omnicom’s new media agency Hearts & Science leads $4bn AT&T raid on WPP
The leader in the great round of mainly US media and creative reviews suddenly looks like Omnicom with WPP, hitherto…
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David Indo from ID Comms: The £100 million media boss
On this week’s #MediaSnack David Indo is joined by Gayle Noah, Media Director for L’Oréal UK & Ireland. As media…
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New Ciesco report reveals tech-led M&A boom
Corporate advisory firm Ciesco has produced its H1 2016 Global M&A survey of transactions in the technology-enabled media and marketing…
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Campaign shines spotlight on marketing’s ‘trust crisis’
Sometimes pictures (and words) tell a story better than just words and Campaign has done the marketing community a favour…
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R3: marcoms giants face fight as new players join global battle for digital assets
It’s been an active six months in acquisitions in marketing communications with a 286 per cent increase over 2015, mostly…
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