Ad Tech
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Ocean Outdoor introduces long form with Headliner network
Ocean Outdoor is rolling out a new super-premium cinematic out of home package giving agencies and advertisers the opportunity to…
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Chris Hogg of Lotame: social media SOS – can advertisers save media plans as platforms rise and fall?
Economic uncertainty has UK advertising growth stuck in single digits, with media spending pulled back by buy-side budget squeezing. Social…
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Jennifer Lopez helps Virgin Voyages onto the AI bandwagon
There’ll be AI all over the place soon and the multifarious Virgin brands can be relied upon to jump on…
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Automate or get left behind says new AI martech company CreateTOTALLY
A new MarTech company CreateTOTALLY is launching, offering clients and agencies what it calls “an AI production lifeboat.” CreateTOTALLY claims…
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‘Robot rights’: IPA survey shows our bizarre attitude to AI
How do we stop AI taking over the world? There are many doom scenarios floating around, and plenty of leaders…
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Adobe and Publicis Groupe launch PX to streamline content supply and delivery around the world
Publicis Groupe has created a new production offering, called PX, that claims to connect the many different technologies that are…
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Brandtech finally nails Jellyfish deal – French backer becomes key partner in expanded business
David Jones’ Brantech Group has closed its deal to buy Fimalac-backed digital agency Jellyfish – after 18 months of trying.…
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VCCP quits ‘noodling around’ and launches Faith, an AI creative agency
Never one to miss an opportunity, VCCP has launched an AI creative agency. It’s called Faith, and has named payroll…
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Roy Jeans: How AI will destroy most media and creative industry jobs – but not the industry itself
Since the pre-Christmas launch of Microsoft’s ChatGPT the role of AI in all our lives has suddenly, and spectacularly, entered…
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