Ad Tech
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Pintarget’s Roy Jeans: the Out of Home automation revolution is almost here
It’s only mid-April and we have already seen two jaw-dropping moments in the advertising industry so far this year. The…
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Dominic Murray of Kinetic: how contextual digital Out of Home is rewiring the medium
The recent finding that revenue from digital screens now account for more than half of the value of Out of…
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Glucklich is back in the business as CEO of Dentsu’s Amplifi
Former Starcom CEO Pippa Glucklich has resurfaced at Dentsu Aegis Network after taking a few months out to spend time…
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R3: agency buys double in Q1 2018 but consultants and private equity eclipse holding companies
Agency focussed M&A more than doubled in the first quarter of 2018 compared to 2017 (100 deals worth $4.6bn against…
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P&G’s Pritchard sets up his own agency – with a little help from Publicis, WPP and Omnicom.
Procter & Gamble chief brand officer Marc Pritchard said he wanted to “take back control” of his marketing budget and…
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Media is the elephant in the living room in l’affaire Sorrell
The Times reckons that internal candidates to succeed Sir Martin Sorrell as CEO of WPP are being interviewed by the…
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TMW Unlimited’s Tariq Khan: why It’s time to stop the bandwagons, buzzwords and BS
Engagement, Content, Always-on, AI, Omni-channel, Agile, Blockchain, Customer Experience…the list goes on (and on). How many times have you walked…
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Publicis teams with TQI Ventures to create new Sapient.i7
Publicis Groupe’s Publicis.Sapient consultancy is teaming with TQI Ventures to form a new consultancy, Sapient.i7. The new consultancy says it…
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WARC claims that middle men (including agencies) ‘Tech Tax’ costs advertisers $30bn
We all know that lots of programmatic advertising is wasted – strange that old Lord Leverhulme’s observation that half his…
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