Ad Tech
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How Smartology connects news brands with top advertisers
Digital media platform Smartology’s mission is to provide a reputable site network for blue chip advertisers. CEO Mark Bembridge explains.…
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Adam & Eve founder Jon Forsyth is back with a new transatlantic venture, Troika/Mission Group
Jon Forsyth, the first of the original four partners at adam&eveDDB to leave the agency after the earnout period, has…
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Publicis axes 100 at Razorfish – is the agency itself next?
A razorfish is a tasty long-shaped clam but Publicis Groupe seems to have lost its appetite for the agency of…
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R3: new buyers outstrip ad holding companies in booming M&A market
Global agency and marketing services deals were up by 88 per cent by value in the first half of 2018,…
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Media monk Sorrell outlines new pitch to restless clients
Nobody can be quite sure what form Sir Martin Sorrell’s new communications company S4 Capital will take, although clearly digital…
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Now MediaMonk Sorrell sets his sights on media agency
Anyone out there have a digital media buying business – with a base in data analytics (obviously)? If so it…
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Fabien Aufrechter of Havas: blockchain – next century media buying is already here but are we ready?
Blockchain is a buzzword that seems to pique the interest of even those who don’t know what the hype is…
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A weekend with Sorrell: £100m for deals, breakfast banter with Sky and a cautious welcome from Weed
Sir Martin Sorrell is reported to have raised £100m for his new S4 venture, to add to the £50m of…
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Talon hires technology whizz Grljevic from Exterion as first transformation head
Transformation is the buzz word of the moment in adland and elsewhere and now independent out of home specialist agency…
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