Ad Tech
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Wunderman Thompson wins Samsung Mobile social media
WPP’s Wunderman Thompson is reported to have won Samsung Mobile’s social media account, worth an estimated $10m. The business was…
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Sorrell’s S4Capital says growth still on the cards even as Covid-19 hits – targets Germany
Even Sir Martin Sorrell’s S4Capital isn’t immune to the depredations of Covid-19: reporting like-for-like revenues and gross profit in March…
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ISBA report points to programmatic’s missing billions
Programatic advertising is important for publishers (including MAA) but we’ve always wondered where the rest of the money goes. According…
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Has tech entrepreneur Vin Murria rescued M&C Saatchi?
If ever a company needed a white knight it’s M&C Saatchi and the troubled UK-quoted agency may have found one…
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Ada analysis shows UK traffic volumes steadily increasing during week 5 of COVID-19 lockdown
Latest data from Ada, Talon’s proprietary Out of Home data management platform, shows that traffic across the UK is slowly…
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Publicis Groupe fights Covid-19 downturn with money back ‘The Pact’ offer
The ever-ingenious Arthur Sadoun at Publicis has produced a new wheeze for these straightened times: money back for clients if…
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CCO O’Keefe joins WPP senior exodus – former boss Sorrell fires a few more salvoes
WPP senior managers must be hoping CEO Mark Read emerges from his Zoom-wired study sooner rather than later as the…
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Talon’s Imran Elahi: an outsider’s view of programmatic advertising in digital Out of Home
I recently joined Talon as their Head of Digital, a new role for the company and a reflection of the…
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Talon: Ada analysis shows UK Out of Home population movement plateaus during lockdown week three
New data from Ada, Talon Outdoor’s Out of Home data management platform, shows the dramatic change in population movement during…
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