Ad Tech
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Advertisers look for in-house solution to problem of digital media transparency
New research from advertising technology and services company AudienceScience claims that only 27 per cent of advertisers feel that having…
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Keith Hunt: why 2015 will be the year of yet more marcoms disruption
It looks like 2015 is going to be another eventful and disruptive year. But then, perhaps we should be used…
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AMV and Caviar Digital team to light the night for Proviz
AMV/BBDO has teamed up with Caviar Digital to produce an interactive online film, ‘Out of the Dark,’ for cycle clothing…
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Paul Vallois: the Christmas digital naughty and nice list
As I mentioned in my previous article, my Christmas wish this year was that we’d witness a general shift towards…
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Maxus hires Oliver Cassel as ‘biddable media’ head
Media has become a strange old (new) business in the digital age – it’s certainly no longer a matter of…
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Paul Marsden of Syzygy: the future is already here – but today’s digital innovators are in China
The recent record-breaking IPO of Hangzhou-headquartered Alibaba marked a seismic shift taking place in the evolution of the internet and…
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John Hegarty sets up The Garage for start-up companies
Nice to see that Sir John Hegarty is doing something useful in the UK (as opposed to buying another vineyard…
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Durex puts some tech into condoms and ‘pleasure gels’
Durex is launching a campaign through agency Havas for its new e-commerce website and Durex Explore app. It claims this…
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Is India the key to Publicis’ $3.7bn Sapient deal?
Well Ad Age thinks it is, pointing out that 8500 of Sapient’s 13000 employees work in India, home of cheap…
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