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Is the media industry ready for a future where an algorithm plans and buys media?
This is the question posed in a survey to promote the forthcoming Festival of Media Global 2013 (why not Festival…
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Heineken gets lost in its new Champion’s League ‘Road To The Final’ TV campaign
All this global malarkey can bring problems in its train and Heineken and agency Wieden+Kennedy seem to have stumbled on…
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News
What will Yahoo do with British wunderkind Nick D’Aloisio’s Summly news app?
Nick Roshon (left), an account director at search engine consultancy Covario, suggests that Yahoo’s $30m purchase of news app Summly…
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New Prada Candy TV ads essay a menage a trois
Les Francais are at it again; producing yet another rather mystifying fragrance opus. These new ads from Prada for Candy,…
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Nescafe celebrates 75th birthday around the world
Nescafe is celebrating its 75th birthday (it was invented by a Swiss pharmacist and contained wheat flour) and is still…
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New Inferno NSPCC TV campaign takes soft approach to transmit hard message
The UK isn’t a very charitable place at the moment with potential donors’ incomes under pressure and wide-ranging benefit cuts…
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Agencies
Copywriter Jon Murray’s new take on dystopia – mobile handsets take over from relationships
Why is it that everyone you see is staring at a handset – whether they’re walking the streets, on a…
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Somersby TV ad hijacks Apple for apple cider
What would we all do without Apple and Apple stores? Carlsberg’s Somersby cider is launching in the UK with this…
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Spotify tries to own serious music in first ad campaign by Droga5
Music streaming service Spotify has chosen Droga5 to handle its foist advertising campaign, ‘For Music,’ breaking now in the US.…
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