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Somersby TV ad hijacks Apple for apple cider

What would we all do without Apple and Apple stores?

Carlsberg’s Somersby cider is launching in the UK with this neat campaign from Fold7 showing people sampling Somersby as they would new products and applications in an Apple store. It’s made of apples too of course, which helps.

Every second ad (or maybe more than that) you see on TV these days is for some bloody tech product or other so it’s clever of Fold7 to bring us some (linked) blessed relief.

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