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New R3 China survey reveals changing net-driven PR market – Blue Focus and OgilvyPR lead
Chinese marketers are increasingly focussed on ePR, aiming to reach China’s 500m net users. But the market is becoming increasingly…
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Bikinis steals a march in the ‘breastaurant’ biz
Marketing is all about looking for an angle and one of the most successful in the branded restaurant trade is…
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Now Arnold Worldwide joins the scam ad gang with unauthorised McDonald’s poster
Scam ads are turning into an epidemic – or maybe we’re just noticing them after the JWT India Ford Figo…
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Neil Christie of Wieden+Kennedy London picks his Desert Island Ads
Neil Christie is managing director of Wieden+Kennedy London, one of the UK’s most awarded agencies and, since winning Tesco and…
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IPA’s UK Bellwether Survey: the good news is that things aren’t quite as bad as they were
Ed Balls cals it ‘flatlining,’ others say the UK economy is bumping along the bottom – and clearly advertising is…
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Why digital posters cost more to reach fewer people
Following our interview with Roy Jeans of Rapport about digital outdoor (among other things) we received the following piece from…
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Now Coke’s Grand Prix winner from China is dragged into the scam ads debate
Scam ads look like being the flavour of the year following JWT India’s Ford Figo fiasco. Now Leo Burnett has…
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Ogilvy UK plans escape from Canary Wharf
Ogilvy UK has been marooned in the financial fastness of Canary Wharf for the best part of 20 years –…
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Roy Jeans of Rapport: how posters progressed from a static medium to a digital future
The out of home market has seen some radical changes as well as strong growth in recent years. Roy Jeans,…
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