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McDonald’s Japan tries to dance its way to success
McDonald’s has been having a hard time in Japan it seems, with sales and profits falling. Is the problem that…
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Evian’s babies return to take YouTube by storm
Evian’s ‘Babies’ campaign from BETC Paris has returned to take online media by storm (again) with ten and a half…
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Why the devil is in the detail when it comes to selling your ad agency for a good price
Here at MAA we value independent agencies like London’s newest newbie Hello People and the likes of Wieden+Kennedy and Droga5.…
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TV still rules the global media roost says Nielsen with 63 per cent share of budgets in 2012
Well there’s a thing. We’ve all known for years that TV is on its way out as an ad medium…
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Dove and Ogilvy Brazil delve deep with ‘Real Beauty sketches’ self-image film
It’s a tough job being a gal these days so Unilver’s Dove and Ogilvy Brazil have produced an online film…
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Will W+K’s La Vita E Bella woo the Chinese for Fiat?
Missed this one first time round; it’s a campaign for Fiat (aka Chrysler) from Wieden+Kennedy Portland explaining the quirky, if…
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Halfords appoints Gratterpalm for in-store change
There are two companies you may not expect to find in the UK’s Top 20 agencies: production specialist TAG (now…
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W+K’s Neil Christie on the new series of Mad Men
In the UK Mad Men has returned to Sky Atlantic, infuriatingly for those of us who aren’t Sky subscribers. Wieden+Kennedy…
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DraftFCB wins big for KMart with ‘ship my pants’
DraftFCB could do with a winner or three and it seems to have produced one with this ad/online film for…
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