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Simon Francis: is there an ideal way to measure marketing effectiveness?
Simon Francis, CEO of integration consultancy Flock Associates, assesses the various options available for measuring integrated marketing effectiveness – from…
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Maxus launches Maxus For Business with business to business social media survey
WPP media agency Maxus – basking in the glory of landing L’Oreal’s £135m UK media account from ZenithOptimedia – is…
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Are clients and agencies aligned against business goals? Find out what the MAA survey says
We conducted a survey on the subject of integration over the last month. We didn’t get massive numbers responding, but…
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Advertisers
WCRS founder Robin Wight picks his Desert Island Ads
Robin Wight was one of the four founders of Wight Collins Rutherford Scott, one of the best-known and most highly-regarded…
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Advertisers
Red Urban’s VW Beetle remix ad hits right note
This new VW Beetle spot ‘Remix’ from Red Urban in Canada is right clever; offering three different versions of the…
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KBH boosts on-train ad network with three new clients
If it moves (or, indeed, doesn’t) there’s an ad on it these days and UK media company KBH On-Train Media…
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Advertisers
Jonathan Trimble: why the crucial first 100 days can define a client/agency relationship
Jonathan Trimble, CEO of London agency 18 Feet & Rising, explains why building a successful client/agency relationship really begins after…
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Who needs this sexist stuff? Works for Clark’s
Here’s a Hill Holiday campaign for Clark Bites, the latest offering from a venerable US candy company. Sometimes the old…
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Karmarama wins Hartley’s and Sun-Pat revival task
Ambitious food group Hain Daniels has appointed London agency Karmarama to handle the Hartley’s and Sun-Pat brands it bought from…
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