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Advertisers
Now you can have your very own lifesize Leo Messi – courtesy of EA Sports’ FIFA 14 and W+K Amsterdam
Remember avatars? They were supposed to revolutionise marketing about a decade ago with brands living in their own universe (or…
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Advertisers
W+K’s Christie routs Paxo in BBC Xmas ads debate
Agreeing to be grilled by Newsnight’s famous inquisitor Jeremy Paxman is a pretty good way to spoil your evening but…
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Advertisers
Nir Wegrzyn: using metaphor is the key to engaging the irrational consumer – or why Apple knows best
Nir Wegrzyn is CEO of award-winning design agency BrandOpus. He was managing director of design agency JKR for ten years and…
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Advertisers
Simon Francis: the right road to reach world car buyers
Simon Francis, CEO of integrated marketing consultancy Flock Associates, reveals the best marketing channels to reach car buyers in an…
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Cadbury and Fallon unwrap a Christmas turkey
We will stop writing about Christmas ads, honest. But they’re what everybody’s talking about. So – Cadbury, now owned by…
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Advertisers
Lou Reed’s legacy to Sony PS4 campaign
Life has its share of swings and roundabouts, as we know, and BBH New York finds itself in the strange…
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Advertisers
Gerry Graf shakes up creative team by poaching Wieden+Kennedy New York top duo
Barton F. Graf 9000 founder Gerry Graf has made a bold statement of the agency’s ambitions by luring Wieden+Kennedy New…
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Advertisers
M&C’s Elspeth Lynn picks her Desert Island Ads
Elspeth Lynn is group ECD of M&C Saatchi. Prior to moving to the UK from Canada in 2009 she c0-founded…
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Agencies
Lowe Roche unveils adland’s bad habits
This is fun: Canada’s Lowe Roche agency did some deep investigation into the habits of Canadian ad people for its…
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