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Stephen Whyte: the mind-frazzling task of choosing an agency when everyone says they can ‘do digital’
Fifteen years ago, the business of selecting a roster of agencies was a relatively straightforward process. A client would need…
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Conde Nast strikes content deal with Radium One
Condé Nast Britain has struck a deal with automated ad-buying software company RadiumOne, to extend the reach of ‘native’ ads…
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PJ Fusco: why search engine marketers need to change
Search engine marketing has changed since we first started tinkering with content found in search engines and directories more than…
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World Wildlife Fund uses Snapchat to highlight endangered animals’ ‘last selfies’
More ‘selfies’ (yesterday we had Fred & Farid for Avene in China), today it’s the turn of the World Wildlife…
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Fred & Farid redefines ‘selfies’ for Avene in China
French cosmetics firm Avene sells a lot of stuff in China (and, you may have noticed, as you try to…
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Google ECD Ian Tait returns to the Wieden+Kennedy fold
It doesn’t seem that long ago that Ian Tait departed Wieden+Kennedy Portland to become ECD of Google Creative Lab, a…
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Mother London wins United Nations sanitation brief
Mother London has been hired by the United Nations to develop a global communications campaign to improve sanitation for 2.5…
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Apple adds four new digital agencies and signals holding company fight for $1bn-plus global ad account
It’s strange to see the mighty Apple on the back foot but that seems to be the case in its…
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Spend half an hour at MIPTV with Maurice Levy
As soon as the sun comes out so do the awards/endless talk fests – Cannes isn’t that far away now,…
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