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Jon Wilks of Arena: separating fact from fiction in the brave new world of native advertising
The struggle for the legitimacy of the written word is an ongoing and bloody battle. From the world of ‘native…
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New IPA report says marketers are failing to respond to needs of UK’s rapidly-growing ethnic population.
Blimey, don’t tell UKIP’s Nigel Farage about this. Britain’s ethnic ‘minorities’ are growing so rapidly that they won’t be that…
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W+K New York poaches BBH creative star David Kolbusz
Wieden+Kennedy New York has poached David Kolbusz (left) from BBH London to be its new ECD, replacing Scott Vitrone and…
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180LA breathes life into Pepsi’s World Cup cliches
It’s World Cup year so it’s brands that suddenly decide they love the game, soccer stars trying to behave like…
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Paul Weiland of Contagious picks his Desert Island Ads
Paul Weiland is the founder and ECD of Contagious London, a new-style ‘all-in-one’ agency where the creatives write, film and…
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Fold7 and Gocompare go ‘house whispering’ in, er, Wales
Agency Fold7 takes us on another peregrination around Wales in its new ad for price comparison site Gocompare.com, a company…
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Fred & Farid gets the best out of La Cruz for Schweppes
What better to liven up a Friday morning than an appearance by the fragrant Penelope Cruz? Penny hasn’t always been…
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Does the Evian baby and the Spiderman film franchise add up to anything better than an ad?
Evian’s ‘Baby’ campaign by BETC Paris has been a huge on all scores and now Evian seems to have hooked…
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RKCR/Y&R wins Royal British Legion ad account
The Royal British Legion has picked RKCR/Y&R to handle its huge UK Remembrance Day poppy appeal and also develop a…
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