-
Advertisers
Global makes it a win double with TfL OOH contract
UK media company Global, which last week retained Network Rail’s station-based Out of Home contract, has secured another essential plank…
Read More » -
Advertisers
CALM and adam&eveDDB “celebrate” missed birthdays
ITV and agency adam&eveDDB are collaborating for charity Campaign Against Living Miserably (CALM) again, focusing on youth suicide. ‘Missed birthdays’…
Read More » -
Advertisers
McCann wins global Peroni
Asahi’s Peroni has appointed McCann Worldgroup led by McCann London as its gl;obal agency of record (AOR.) McCann beat Accenture…
Read More » -
Advertisers
Ebay departs EssenceMediacom for Dentsu’s iProspect
Ebay has moved its global media account from WPP’s EssenceMediacom to Dentsu’s iProspect, which seems to be picking up more…
Read More » -
Ad Tech
US court case reveals ad tech giants Google and The Trade Desk coining it
Evidence is emerging about the vast sums made by ad tech middlemen, notably Google and specialist The Trade Desk as…
Read More » -
Advertisers
The Monkeys’ Mark Green moves up as new global CEO of Droga5
Mark Green of Accenture-owned agency The Monkeys is to be the new global CEO of Accenture’s Droga5. The Monkeys, based…
Read More » -
Advertisers
Getty’s Rebecca Swift: generative AI in image making – a guide for advertising
The advertising industry is grappling with what an AI-powered future means for brands and their visual identity. Consumer attitudes towards…
Read More » -
Advertisers
Ogilvy wins Kettle Chips owner Valeo
Ogilvy in the UK seems to be picking up after owner WPP stopped trying to reinvent the wheel with it…
Read More » -
Advertisers
Becky Owen: why advertising needs diverse women
Although women constitute over half the global population, a study by the Journal of the Academy of Marketing Science found…
Read More »