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Advertisers
McCann wins global Peroni
Asahi’s Peroni has appointed McCann Worldgroup led by McCann London as its gl;obal agency of record (AOR.) McCann beat Accenture…
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Ebay departs EssenceMediacom for Dentsu’s iProspect
Ebay has moved its global media account from WPP’s EssenceMediacom to Dentsu’s iProspect, which seems to be picking up more…
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Ad Tech
US court case reveals ad tech giants Google and The Trade Desk coining it
Evidence is emerging about the vast sums made by ad tech middlemen, notably Google and specialist The Trade Desk as…
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The Monkeys’ Mark Green moves up as new global CEO of Droga5
Mark Green of Accenture-owned agency The Monkeys is to be the new global CEO of Accenture’s Droga5. The Monkeys, based…
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Getty’s Rebecca Swift: generative AI in image making – a guide for advertising
The advertising industry is grappling with what an AI-powered future means for brands and their visual identity. Consumer attitudes towards…
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Ogilvy wins Kettle Chips owner Valeo
Ogilvy in the UK seems to be picking up after owner WPP stopped trying to reinvent the wheel with it…
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Becky Owen: why advertising needs diverse women
Although women constitute over half the global population, a study by the Journal of the Academy of Marketing Science found…
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Advertisers
Pablo wins Tetley Tea in elite pitch
Independent London agency Pablo has put down another marker, beating new business machines VCCP and New Commercial Arts to Tata’s…
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Domino’s signs up Simon Cowell for quality drive
Your shows may be tanking after years of enthusiastically destroying music but there’s always a role for a (once) high…
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