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Ad Tech
W+K’s Neil Christie: Why BBH’s Axe is a Modern Classic
With the recent appointment of 72andSunny to their roster, it sounds as if things may be changing at Lynx/Axe. So…
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Advertisers
Here’s another dollop of Oscars ‘inspiration’ – this time from Martin Scorsese for Apple
We had some Apple-style inspiration from Facebook at the Oscars and here’s some Apple-style inspiration from Apple, courtesy of film…
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Ad Tech
Matthias Stadelmeyer: why digital marketing must get to grips with chaotic data
Digital marketing is at a crossroads. Brands, consumers and the marketing and advertising industry are seemingly on a collision course.…
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Agencies
Publicis tops 2014 M&A league ahead of WPP – Dentsu and China’s Blue Focus move up
New figures from marketing effectiveness consultancy R3 show that Publicis Groupe (above) led the way in mergers and acquisitions in…
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Advertisers
Goodby’s work for Adobe deserves an Oscar – but maybe not this 25th birthday celebration for Photoshop
Goodby Silverstein’s partnership with Adobe has been a fruitful one, producing the best B2B campaign in recent years. Shouldn’t have…
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Advertisers
CHI continues winning run with Findmypast account
CHI & Partners has been formally appointed to handle Findmypast, one of the main players in the growing online genealogy…
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Advertisers
Ogilvy Paris takes sculpture to the roads to reach Allianz car insurance customers
Ogilvy Paris decided car insurance was boring so decided to ‘ disrupt’ things (as you do these days) with a…
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Advertisers
Producer Ione helps reluctant Jesus walk on water
Is depicting Jesus (plus disciples) in a comedy still controversial these days? Or has Monty Python’s Life of Brian moved…
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Advertisers
72andSunny Amsterdam reprises ‘If Carslberg Did..’
Much pre-launch hype about this new campaign from Carlsberg and all-conquering 72andSunny Amsterdam, reprising its (fairly) famous ‘If Carlsberg Did..’…
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