Home / Advertisers / Ogilvy Paris takes sculpture to the roads to reach Allianz car insurance customers

Ogilvy Paris takes sculpture to the roads to reach Allianz car insurance customers

Ogilvy Paris decided car insurance was boring so decided to ‘ disrupt’ things (as you do these days) with a moveable outdoor sculpture for client Allianz, plonked in the places you really wouldn’t want to break down – like an autoroute.

The sculpture’s first appearance was at the Paris Auto Show, which has over 1.2m committed car enthusiast visitors.

Ogilvy Paris is rather good at this off-the-wall but ferociously logical stuff.

MAA creative scale: 7

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