-
Agencies
SMS on what it takes to be a great CEO
Here’s Sir Martin Sorrell telling The Drum what it takes to be a good/great agency network CEO. and, not surprisingly,…
Read More » -
Ad Tech
Simon Bailey of Axonix: how to reach commuters
Any marketer worth their salt knows all customers were not made equal, and that’s particularly true of commuters, where getting…
Read More » -
Agencies
Now WPP shifts Spanish agencies into giant Madrid HQ
Horizontality, as we all know, is Sir Martin Sorrell’s thing (when he isn’t dividing the world according to swans) and,…
Read More » -
Advertisers
Simon Hakim of Hunter: why ‘agencies of record’ are yesterday’s solution for ambitious brands
There’s a lot of talk these days about the death of the agency of record model. Mondelez, Fiat Chrysler, Best…
Read More » -
Advertisers
Emojis eat McDonald’s in new BETC campaign
Are emojis humanising or the opposite? McDonald’s and BETC Paris have enlisted their services in this diverting new campaign –…
Read More » -
Advertisers
Walking on the water pays off for Lexus and DC Shoes
Walking on water has always been a useful way to gain attention. It’s now being used to some effect by…
Read More » -
Ad Tech
George Parker: why we should pay attention to Faris Yacob’s new book Paid Attention
With the publication of his first book, Paid Attention – Innovative Advertising for a Digital World, Faris Yacob (left) has…
Read More » -
Advertisers
TH_NK wins Butlin’s digital account
Venerable British holiday camp operator Butlin’s, owned by Haven Holidays owner Bourne Leisure, has appointed TH_NK as its new digital…
Read More » -
Advertisers
WPP’s Cavalry faces calvary as Coors Light quits
One of WPP’s innumerable ‘bespoke’ agencies, Cavalry set up to handle flagship Miller Coors brand Coors Light in the US…
Read More »