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Advertisers
CHI unveils skateboard pyrotechnics for Lexus’ ‘Amazing in Motion’
The long-running global Lexus campaign through CHI & Partners is called ‘Amazing in Motion’ so client and agency have produced…
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Advertisers
Mike Everett: how Eva’s Wonderbra poster hit the world between the eyes
The famous ‘Hello Boys’ Wonderbra poster certainly hit us between the eyes when it appeared in 1993 – and that’s…
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Advertisers
Big win for IPG as UM scoops Coke US media
Interpublic, which has been struggling with its media business outside the US, has just received a big boost in the…
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Ad Tech
Jack Simcock: how we can solve adland’s biggest problem by abolishing the ‘tyranny of averages’
For an industry that talks a lot about creativity, innovation and the future, advertising strategy is surprisingly rooted in the…
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Advertisers
Struggling P&G slashes $300m from agency costs
Consumer goods giant Procter & Gamble – the world’s biggest advertiser but currently bedevilled by flat sales and profits –…
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Ad Tech
Facebook now main rival to Google in mobile ads
Facebook made about three quarters of its $3.82bn second quarter ad revenue from mobile, according to CEO Mark Zuckerberg, up…
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Advertisers
Honda goes for crazy horses in new CR-V campaign
Honda is certainly trying to put some whoomph into its advertising (even though its traditional showcase, Formula One, is stuttering…
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Advertisers
BBDO’s gut-wrencher for AT&T strikes home
AT&T and BBDO New York are reminding us not to sneak a look at our phones when we’re driving –…
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Advertisers
Now Ford takes the comedy content route with Kate McKinnon series from Team Detroit
The content revolution arguably began a decade or so ago with a series of big budget film-type films for BMW.…
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