Here’s Sir Martin Sorrell telling The Drum what it takes to be a good/great agency network CEO. and, not surprisingly, it’s a version of him; as he says, the big agencies are still like mini holding companies in many respects.
What else do we notice? He does sport a lot of baubles, bangles and beads these days, as my friend George Parker has noted. Is the other watch an Apple watch?
He also says that emotional intelligence is just as important as the other sort, which may bring a wry smile to those many executives and rivals who’ve been chewed up and spat out over the years.
Does it hold any clues about his likely successor? Not really although, presumably, is means one of the people running a big WPP network is in with a chance.