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Karmarama’s Army latest shows welcome dose of reality
Great things are expected of Karmarama now it’s been bought by Accenture Interactive, with access to Accenture’s vast client base.…
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Ad Tech
Leo Burnett North America puts media tech expert Swinand in charge
Lose a big account and people seem to go missing too. Last year Publicis-owned Leo Burnett lost McDonald’s to Omnicom’s…
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Road hog Corden returns for Confused.com
The globally ubiquitous James Corden is back for Confused.com and Karmarama with more ‘driver wins’ for the website which is…
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Eric Astorgue and Jean-Christophe Royer of BETC Paris pick their Desert Island Ads
Eric Astorgue and Jean-Christophe Royer are creative directors at BETC Paris. They have worked on award-winning campaigns for Canal+ including…
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Ad Tech
Scott Galloway’s secrets of successful brands
Why do some brands win and others fail in this wonderful interconnected world? Win year after year it seems. Here’s…
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Ad Tech
Xerox goes back to the middle ages for tech future
More tech, this time from Xerox which isn’t a boring old photocopier company any more – it seems. This neat…
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Ad Tech
John Watton of Adobe: don’t be scared – why 2017 tech will be good for you
Voice as a new channel Multi-channel marketing is nothing new, but new channels continue and will continue to proliferate. In…
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James Maxwell of Teamspirit picks his Desert Island Ads
James Maxwell is ECD of financial and professional services agency Teamspirit in London.After four years years of International Studies at…
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Aviva takes customers for a ride with cabbie Coulthard
Here’s another ‘safe driving’ challenge ad from insurer Aviva and agency adam&eveDDB, inviting you to save money on your car…
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