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New Bellwether report reveals buoyant spending despite Brexit fears
Brexit? What Brexit? The latest IPA Bellwether report into marketers’ spending plans (300 of them) in Q4 2016 shows that…
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Ad Tech
Dentsu is top acquirer in 2016 with digital and content agencies in demand
Mergers and acquisitions activity in the marcoms sector grew in 2016 according to new research from M&A advisor Results International.…
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The&Partnership launches new brand experience agency – CHI wins RNIB
Johnny Hornby’s The&Partnership is adding yet another string to its bow, this time a “brand experience” agency called Muster. WPP-backed…
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YouTube’s top European ads – including a real eye-opener from Momondo
Here’s YouTube’s list of the top-scoring European ads of 2016. We ran the British top scorers yesterday – here. European…
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Sainsbury’s marketing boss Warby quits on eve of first Wieden+Kennedy campaign
Sainsbury’s marketing director Sarah Warby (left) is leaving the grocer after five years, days before new agency Wieden+Kennedy’s first work…
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Analysis
What really happens at Trump HQ
Won’t be able to make it to Davos this year (but give my regards to Gretel). You can bet that…
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Advertisers
Christmas dominates YouTube UK ad list but online specials make strong showing
Google UK has released its 2016 YouTube Ads Leaderboard celebrating the most popular video ads among UK viewers. The ranking…
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Ad Tech
Will biosensors give Mindshare staff a lift?
I see that the staff of WPP media agency Mindshare have been fitted with NeuroSky biosensors to monitor their brainwaves…
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Engine’s Partners hires OgilvyOne’s Goldring as new ECD
Partners Andrews Aldridge, Engine’s customer engagement agency, has hired Ogilvy One creative director Aaron Goldring (below) as its new ECD.…
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