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Ad Tech
Wunderman’s Chris Daplyn picks his (AI) Desert Island Ads
Chris Daplyn is UK managing director of Wunderman, the world’s biggest agency-owned digital agency. Prior to Wunderman he worked at…
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Advertisers
Halfords moves to Karmarama
Bikes to cars retailer Halfords has appointed Karmarama, now part of Accenture Interactive, as its new creative agency. The business,…
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Ad Tech
Roy Jeans of CPUK: why it’s time to slay the giant tech dragon
In Dave Eggers’ The Circle,’ the near future sees the merger of all the leading tech companies into one giant…
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Advertisers
Virgin Atlantic looks on the bright side of Brexit – for them
It’s always diverting to view ourselves as others see us and Virgin Atlantic is running a campaign from Figliulo &…
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Ad Tech
Marika Roque: will the the new digital advertising guidelines solve viewability?
Viewability has been a pressing issue in the digital advertising industry for some time now. It’s an industry buzzword and…
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Advertisers
Tough guy Tom fronts up for Sky Mobile
Sky Mobile is launching a host of new features including one where you can keep “data” you haven’t used that…
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Advertisers
Adam&eve gets its feet wet for new Waitrose campaign
A strategy’s emerging from adam&eveDDB for Waitrose: not food porn but food vérité (as in truthful cinema). So here we…
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Advertisers
Adam&eveDDB tops Warc effectiveness poll, India’s Ariel from BBDO is top campaign
Warc (World Advertising Research Centre as was, based in the UK) produces a purportedly results-based alternative to the Gunn Report,…
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Best ads of 2017: Droga5 London wins March with Seat
There were some really good ads in March, lots of nine scores, but one stood out – Droga5 London’s debut…
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